| Construction machinery leasing alliance is an attempt to get out of the plight of the industry |
The Chinese construction machinery industry after fifteen years of rapid development, has become a pillar industry in China manufacturing industry, the total size of the industry output value has reached 500 billion, ranked second in the world, the turnover ranked first in the world, but since the first quarter of 2011, affected by foreign economic crisis, the global economic slowdown, the European debt crisis, the impact of political in some areas, the turbulent wave of refugees, Chinese GDP while maintaining a rapid growth, the annual growth rate remained at around 7%, but still can not be spared, affected by many factors, the development of the construction machinery industry has been greatly restricted, for 5 consecutive years to maintain the "low or negative growth state. The past that season when a hard to find the scene in doors instead of the depression, I could, a deserted house is that our industry enterprise survival True portrayal of the status quo. The new profit model machine manufacturers and agents by the original survival of the hitherto unknown challenge, unable to maintain, many joined manufacturers and agents or has been quietly out of contention, even if there is no exit of the enterprise, it was a hard day, of square, struggling to support, not to mention the development. Currently plagued construction machinery industry, the three major problems are: overcapacity, fragmentation of the project, the amount of the previous stock of equipment". Manufacturers and agents are struggling to think about the future of the road in where? Transformation and upgrading of the road in the end how to go? After several years of study before, we compared the consensus "and using" the development of construction machinery market after the business is feasible, but in fact, a few years ago you loud shouting slogans, and relatively small, generally still luck, watching and waiting for the opportunity, that characteristics of engineering machinery the industry is a cyclical industry, the total that the downturn will usher in another climax period in the past, but the reality is cruel, the downturn lasted for a long time, the rate of adjustment is hitherto unknown, the level of 2007 to almost overnight, now most manufacturers and agents to truly understand the necessity of strategic transformation the urgency and, in this context, once cried for years "after market operations" started from a slogan into action, the brutal reality is that manufacturers and agents in After the market business development process encountered more difficult than imagined......
After the market downturn in five consecutive years, everyone seems to know the market is the future direction of the development of construction machinery, and manufacturers, distributors, customers at this stage of construction machinery industry chain on the three party, we can not find a "feeling" is the so-called multi "no sense" the reality of the market structure. For manufacturers, the market after the cake is not small, but business development has always been unable to start, leadership generally confused; to the agent, the lack of professional guidance and professional personnel, progress after market business is slow, and the terminal customer market business chain of words, purchase channels and mode after market services are the same, do not have a strong brand channel will return. What we see now is that the market is still in a high degree of dispersion after construction machinery, manufacturers and agents have a very small share of the market. Although after the market business has risen to the manufacturer's business strategy, but manufacturers in the post market situation in a short time there will be no qualitative change. Construction machinery market is a very broad concept, is compared with the previous market (equipment) of a concept, before the market is the manufacturers and their agents to play a leading role, because the customer is to buy is a complete equipment, highly centralized equipment supply channels to manufacturers and agents, but the market is not as in the market after the business can become the maker of strategic transformation as the lead, some engineering machinery industry professional research institutions are given the view that "now is not possible, the future is difficult". The main reasons are as follows: three points, I am very recognized, and now it will be sorted out and share with you:
1, after the size of the market is difficult to support the development of the market
Most manufacturers expect to increase sales revenue and to expand the source of profits through the business structure, although the manufacturer of the machine sales and profit dependence has not weakened. Only the business can bring sufficient cash flow, to meet the daily operation, only the business to bring enough profit, the reality is that the market scale of business in a short period of time can not meet the needs of manufacturers.
2, after the diversity of market operations and can be split so that manufacturers can not display their ability
At present, the market maker business mainly covers the contents: accessories (including oil), manufacturing, finance, leasing, two mobile phone and other plates, each plate has high professional barriers, basically are not traditional manufacturers good business, cross-border experience and talent reserve is blank. End customers in the process of the use of equipment demand is diverse and can be separated, you can purchase the required services or products to different subjects. So, although after the market is an extension of the former market and extension, but the diversity of user needs and can be split, it is difficult to determine the dominant market after the manufacturer.
3, after the market business from the property itself has also restricted the manufacturer force
Through the above discussion, we recognize that the construction machinery manufacturers market is not exclusive, the real after the market dominant position is to subdivide the market leading brands, such as oil of Shell, Weichai engine market, manufacturers of aftermarket business are unlikely to exist independently, only around its own brand of machine equipment to carry out business. Business size of the imagination naturally not too large. In this way, the manufacturers in the market after the challenge is much more than before the market, each market segments have a lot of competitors, after the market is a very full competition in the market.
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